Top 5 ways to rapidly grow your Podcast Audience
Whilst you are starting your Podcast Business, the best way to start learning how to GROW your Podcast audience is from the beginning. Five important methods will be shared with you in this article.
Leverage Podcast Directories
SoundCloud is the new Website on the scene and they are doing really cool things, for instance their motto:
Make your first upload to SoundCloud. Plan your next worldwide release. Whatever you create, wherever you are in your career, On SoundCloud is for you.
Stitcher Radio is one of the older radio stations which has been around for a while.
Here is what they say:
Stream the latest in news, sports, talk, and entertainment radio anywhere, on demand. Stitcher is the easiest way to discover the best of over 25,000+ radio shows, live radio stations and podcasts.
Itunes is by far the biggest directory and will be so into the unforeseeable future and are really powerful.
Itunes has over 525 million active users which is double the population of the United States of America.
All these people login to itunes every single month, searching for contents, and the question is, are they finding yours. Look for a good keyword to rank for, the example when you enter entrepreneur, entrepreneuronfire Podcast is number two. That drives massive organic traffic to your Podcasts. What is your niche? Is it dressmaking, archery, foreign languages? When you set up your Podcast Series correctly, people will find you.
Furthermore, 315 million people access itunes on their iphones, that means people around the world have access to your Podcast within an arms' reach 24/7, to your brand, to the information you put out there, which is incredibly powerful. Every new iphone going out every single day has the podcast app on the front menu and nobody can remove it.
It is getting better, Apple Car Play is going into the dashboards of all cars that are manufactured in 2015 and later. You can jump in your car, turn on the ignition tap that podcast button and immediately your favorite Podcast will start playing over the eight loudspeakers in the car.
Maximize New & Noteworthy
You have eight weeks in to maximize your Podcast opportunity in the most powerful way. As a podcaster you can make use of the organic growth of New & Noteworthy. Try to get to the number one spot in all itunes. The benefits are tremendous which will send an unbelievable amount of traffic your way. You must have the Perfect Launch Plan in place to really optimize your position as a Podcaster.
Leverage the audience of your guests
Leverage existing communities
LinkedIn, Facebook, google plus, meetup, these are high level communities that you as a Podcaster needs to leverage especially if you go topic based, you cannot rely in the the community of your interviewer, so you have to ask questions, share information, give feedback give support, give guidance, ask for guidance, be a person of value, set time aside a day to be a member of these communities. When somebody asks you a question, you can say I have answered it already in a Podcast and then the whole group can have access to this podcast. Start meeting people.
Focus on three social media platforms and do it very well, then move on to the next three. Use Soundcloud and Betwin, so that people can play a Podcast episode right in facebook, and the same with twitter, you can do the same with Libsyn
To conclude these top five tactics: Use the top directories, itunes, Soundcloud and lisbyn, Maximise New and noteworthy for fity-six days for maximum organic traffic, leverage the audience of your guests with an email to your guest the following morning after a podcast episode, Leverage existing communities, Do not underestimate social media and reach facebook and twitter from soundcloud and lisbyn for listeners to listen to your Podcast.
Your Perfect Podcast Icon
What on earth is your Perfect Podcast Icon?
It is that perfect listener that listens to your podcast every day. He has scheduled his whole day for the time your podcast is available.
The day you do not have a podcast, you know all about it. This perfect Podcast Icon will get an email to you as fast as lightning. He will give you a thousand words on your blog. You will feel extremely guilty because of your lack of performance.
An Example of The Perfect Podcast Icon
Suzy is a house wife with a husband and three kids. The oldest child is seven years, middle child is 5 years and a baby of eighteen months. Her normal weekly day consists of preparing breakfast and sandwiches for her husband and oldest child. The other two children stay at home and after hubby and the oldest child left, Suzy has her hands full with the little ones. She cleans the house and quickly goes to the grocery store to buy the necessary. By eleven o' clock the house is spick and span, children are peaceful and Suzy can take a break. Eleven o'clock is the time for your podcast to go on air. Suzy listens to your positive message. After half an hour the podcast has revived Suzy and she feels like moving heaven and earth. There were no commercial breaks to distract her attention on what you have to say in your podcast and she is pretty sad when it ends. Tomorrow she will listen to your next episode.
When You Approach a Fork in the Road
As a Podcaster there will be many challenges on your road to become the best Podcaster. What happens when you reach a fork in the road?
Easy, put yourself in the shoes of Suzy, your Perfect Podcast Icon. Think like she thinks. What would she have done in that situation? Suzy is basically making the decisions. What would suite her?
Remember, you are not the perfect Podcaster Icon, Suzy is. She has just taken a big load off your shoulders by letting you decide as if you were Suzy.
The Practical Side in Becoming the Best Podcaster
Grab a blank piece of paper and create Suzy. Write down who she is, what she likes, her daily challenges. Write a minimum of 500 words on Suzy.
When you completed Suzies' summary , find another Perfect Podcast Icon and write down. Look around you. Your neighbors, people in your church, Teachers in your children's school. Talk to these people and find out more about them, what makes them cross, what makes them happy.