[Start-Up Entrepreneur Website] 7 Top Tips getting started in 2016.
You need a good Start-Up Entrepreneurs Website in order to obtain a stronger presence in the outside world, right? You just have to know where to start.
Making one mistake or misjudgment, and this whole scenario could be pretty costly. You need to test the waters first to see which direction to take and if selling over the internet is definitely for your new start-up business.
I know of an entrepreneur who jumped in to get his website built at all costs. As of today's date, he hasn't yet made a single dime out of that website, but he has spent $21, 597.34 to get it built and then up and running. Yeah, he has a dot com name, but a very expensive one at that. The problem is, the quote for building his entrepreneur website was much less, but it is an app here, that wouldn't work well, an extension there that freezes the site and so the story goes on.
The other day he got a quote from an SEO company of $500 per month. My goodness, if he spends half of that money on targeted Facebook ads he would be doing much better. (Just a thought.)
Now, if I was starting from scratch, I would have done it a bit differently. Let me help you acquire the first seven steps.
Step 1. Road map and One Page Business plan for my Entrepreneur Start-Up Website.
The Road map to building your Money Making Machine
This is the section where you take a blank A4 and a pencil with an eraser. Draw a square in the middle of the page. That is your website, and the start of your money making machine. Write the name of your business on top. Just below that the menus, namely Home, About Us, Products, Blog.
Once this is done, add your facebook, twitter, +Google and LinkedIn Images, where you want them. They can be on top, next to the menu, the left, or right hand vertically down, or at the footer. Talking about the footer. This is also where the Legals, Terms and Conditions, and Disclaimer go. You can put your name in there with a copyright, reading las follows: © Name of Website, 2016.
Let's move to the Start-Up Business Plan which is the meat of your Website.
The main ingredients on your Online-Business are, Traffic, Offer and Conversion.
Traffic and offer are the easy parts. The tough one is the conversion, the secret to open up your customer's wallet to pay for your offer. On the traffic side, you can decide if you want to use SEO or paid advertising.
If you build your Start-Up Entrepreneur Website with SEO in mind, this is the place to start. Keyword research is of utmost importance. More about Keywords in Step 6.
Enter on top of the blank space, what the purpose is of your website, for example: “Great Entrepreneur Books for sale”.
Then you enter what the most important benefit will be for your customer, for example: “This hand selected collection of Entrepreneur Books is to help you to grow from zero to a five figure business in as short as three months.”
Step 2. Decisions on a webhost platform.
For starters, I wouldn't go for a paid webhost from the word go. If you can't build websites, it can be very costly to get a website up and running if you decide on a paid webhost. Your website will be as dead as a dodo if you don't build it or copy it to the paid webhost.
I'll choose one of the “Big Five”.
Here they are from easiest to use to most difficult to use.
Wix.com is in my opinion the easiest to use of the "Big Five". It is easy to build the website and there are a lot of apps that you can use to make your website a lot more functional.
Weebly.com is very similar to Wix in a few ways. What astonished me of Weebly is that they were driving organic traffic to my site without me even asking.
Blogger.com is a chip from the old Google. No doubt traffic will come your way by just doing as the "Big G" tells you to do, because you are so close to the "Big G Search Engine".
Wordpress.com is so very popular. Many, many people are building their sites in Wordpress. You need a little bit more skills to build a really nice, safe site. Wordpress is known to be targeted by hackers. This is one of the reasons why I prefer Wix as a Startup Tool. Wix has a security umbrella over your site and they smell a hacker from far away.
Joomla.com is the preferred website by many because of it's superior Content Manage System. Joomla has been upgraded so that you need the minimum extensions to run on your site. Joomla is a bit tight for startups and you need quite a lot more skills. Once you mastered it, it is a pleasure to run your sites on Joomla.
This is what I would do for the purpose of this blog. There are so many free webhosting sites. My favorite at the moment is Wix.com. They have beautiful templates, and within limitations, you can build a complete e-commerce site, with payment options as well. You can add pages, have your About Me page, blogs and much, much more. Folks, this webhosting is free and look at the youtube video on this page to help you get going with wix.com.
If you prefer Weebly, wordpress, blogger, google, joomla, or whatever free webhosting, just go to youtube.com and enter weebly setup or wordpress setup and choose a related video that'll help you to setup your Start-Up Entrepreneur website correctly.
Step 3. The graphic side of the website.
Choose a beautiful template. If you can't find what you're looking for, head off to canva.com. They have many, many examples of headings. You can change the wording and once you're happy, you can download the graphics. Just upload it into your preferred free webhost. If you get stuck, head off to Google or Youtube and ask the question.
Step 4. Security, Security, Security.
I can't stress security on your website enough! My dot com website has been hacked by the friendlies of China and Russia. Google has closed down my website and it took me the best part of three months to get back onto the web again. I lost my very favorable Alexa ranking of 400,000 and am down to 5.8 million. In the olden times with my favorable website ranking, buyers who wanted to buy websites, used to contact me to see if I was prepared to sell. After the great hack all went quiet on that front.
What I decided on doing was to develop my website in Joomla. There is a free two factor authentication key, as well as a newly written extension, jhackguard. When you want to use two factor authentication in wordpress, you are required to pay for it. Whenever Google contacts me about increased activity on the site, I immediately give it the attention it requires. Further more, I use a system generated keyword with lots of capital and small letters, symbols and numbers, as well as make backups regularly.
In doing research on what the most secure free webhost is, I was pleasantly surprised with Wix.com's attitude. Here is what Wix says:
The security of our users' sensitive data is of extreme importance to us here at Wix and we are 100% committed to protecting it.
Step 5: The nitty gritty of starting to build your website.
There are such a lot of templates out there, and many of them are free. The big question is, which one? There are many beautiful templates. What I do is I'm going to each and every free webhost and look at their templates. You'll know when it is the right one. It's the template where you go back to a hundred times. That template talks to you. Look at the example on the right. I absolutely love the guy with the headphones. The expression on his face says it all. He really is into his music.
No template you like or understand? No problem. You can start building your website on a blank site. It is not so difficult. You upload your graphics in the heading and where ever you want on the site. Enter your text. One app I would recommend for you is your email builder. Choose the background color or image and you're good to go.
Just look at the Landing page selection. They are there! You use Landing Pages to build your email list.
You can start building your own email list from the word go by adding an app. There are two apps for that purpose. It is so easy to put the optin box where you want to.
Bear in mind, I am using Wix, but the rest of the “Big Five” will all work on the same principle in varying degrees of difficulty.
Step 6: The importance of Keyword and Meta Tags.
Yes, I hear keywords are not really important according to Google's last update. My friend, how on earth will Google and the other search engines index your website and webpages if there are no keywords? How will the users of Google's search engine tell Google what they are looking for? Why is Semrush.com so important and why do they dissect a website for their keywords? Maybe if you want to pay to advertise it is not important, but let me tell you, for every lead that you get via search engines and you didn't pay for, is like a gift. Take the trouble and do a little research on the keywords by entering your oppositions website URL in Semrush.com. Look at the keywords. There are ten of them. Enter these in your website when you create a new site.
Step 7: Make more of your products you want to sell.
You intend running a business, right! You have services, products or both to sell. An easy way to advertise your products/services for sale is to create a Product Pricing Table on Exel with a paypal payment button underneath each product and put it on your home page of your website.
Speed to get your entrepreneur website up and running, is of utmost importance and that is why I use this timeline. The reason being for every day you are not on the web, you loose opportunities of presenting your product or service.
Brainstorm your business. Time: 30 minutes
If you want to test the “Big Five”, it can take a couple of hours or more. Time: 2 hours
To find your ideal template, or a blankpage, this can also take a couple of hours. Time: 2 hours
Go through each web host's security section with a magnifying glass. If you are not sure about something, contact them. Time: 1 hour.
Depends on your level of skills. This can take a day or two. Please folks, if you run into a bottleneck, contact the webhost for support. If you want more support, Google your problem. Normally there is a solution. Time: 48 hours.
You need to get your keyword research done and I would say it will take you about two hours. Time: 2 hours.
Setting up your product table on Exel. Example. This can also take you two hours. Time: 2 hours.
CONGRATULATIONS ! ! !
You are ready. The Start-Up Entrepreneur Website is completed. Look out for the next Article on DRIVING TRAFFIC.
The section to build your own Money Making Machine is completed, and you saved yourself a lot of money in doing it yourself. A big fiver for YOU.
Top 5 skills of a successful entrepreneur:
Do something. Try something. Many successful entrepreneurs have been fired or let go from a former employer and have to act quickly to pay bills. So they start a business without having written a formal business plan, but have a sketch on the back of a napkin.
Beg, borrow or convince people to give or loan resources. Entrepreneurs must figure out how to get resources, assistance and seed funding.
Embrace surprise. Juggle the unexpected and shift gears quickly by seizing opportunities.
Minimize the downside of risks. Great entrepreneurs do not take huge risks. They reside in a state of “heads I win, tails I don’t lose too much” in starting a new business.
Be an effectual thinker. Through entrepreneurial education, emerging entrepreneurs learn to realize they are the pilot-in-command. They are running and starting a business and by trying a business idea out, they may fail. But they will learn from mistakes and can continue moving forward.
More entrepreneurship advice, insights from Emer Dooley’s TEDx lecture:
“Entrepreneurial thinking is a way of looking at and thinking about problems, but very much about doing something about problems.
“There’s this myth about entrepreneurship. Who pops into your brain? It’s Gates or Bezos or Richard Branson. But there is no one type of person that’s an entrepreneur. When I think about the characteristics of an entrepreneur, they can be incredibly gregarious. They can be really shy. They can be these big, big picture thinkers or they can be these obsessive control freaks.
“If you’re a loud-mouth like Ted Turner, it’s natural. You’ll start CNN. If you’re a geek and you’re afraid to approach girls directly, what are you going to do? Start Facebook. If the only way to be an entrepreneur was to be born one, Colonel Sanders would never have started Kentucky Fried Chicken when he was in his 60s and on Social Security.
“There’s the strategic approach or the entrepreneurial or affectual approach. An affectual entrepreneur is someone who thinks they can affect their own world. What can I do with the resources I have at hand? Not, what is the end goal and how do I get there?”
A special thanks to Emer Dooley.
Dr. Emer Dooley is a Faculty Member at University of Washington. She has served on the boards of Social Venture Partners, the Northwest Entrepreneur Network and the League of Education Voters Foundation, among others. Dr. Dooley specializes in technology strategy, entrepreneurship, and venture capital and teaches in both the Business School and the Department of Computer Science and Engineering. She also works with the Center for Innovation and Entrepreneurship (CIE), involving students in all aspects of company creation, technology commercialization and investment. Dr. Dooley was awarded the University's Distinguished Teaching Award in 1997. Prior to joining the university, Dr. Dooley worked as a Senior Design Engineer with Digital Equipment Corporation in Ireland and in United States, and as a Marketing Manager with Mosaix. Dr. Dooley holds a Ph.D. and an M.B.A. from the University of Washington and an M.Eng. and a B.Sc. from the University of Limerick in Ireland.
The ratio of successful entrepreneurs to failures are 1 to 9.
So for every one successful entrepreneur, there are 9 closures. How do people learn, lead, collaborate and innovate. All different type of people?
1990 Success Criteria List
2. Customer Needs
4. Risk Taking
5. Bias for action/drive
7. Credibility and Network
9. Signature strength
10. Belief and focus on success.
1990 many people bought co’s and started own start-up on the above principles. After a year or two many of entrepreneurs closed down and did not make a success. Something is not right with this list. Does this list have a meaning for any of the entrepreneurs?
Back to the drawing board. Look at successful entrepreneurs from 2000 onwards. Every answer is necessary but . . . by itself not sufficient.
Secrets of successful entrepreneurs.
If there are entrepreneurs, what did make them successful? Is there one secret sauce to success? To the disappointment there is no secret sauce.
Objectively, some of the principles may be the same, subjectively how you apply them, subjectively third grade multiple principle, that is what makes you successful.
He is extraordinarily successful in multiple ventures. He has created innovation sandboxes in different parts of the world. He was able to work with the local people and able to get the entrepreneur spirit going. Several of the principles of the 1990 started to fall together. Many of these principles are oxymoronic in perspective.
If you are trying to abuse these principles as if they are the only principles, they will backfire on you. So, there is a smart way in which you can apply principles from outside, and there is a wise way which you can apply them so that there is a combination of the principles.
Out of all this, here is a top ten list of what is found as the most useful points, compared with the 1990 list.
You should pay attention to success more as a measure, not as a principle to do what you do.
He talked about what is his larger, or noble purpose? He would like to make a large dent in the universe, for that purpose, towards that goal I am willing to fail and I am willing to experiment. In 2007 Apple had no background in telecommunications and had no technical background in telecommunications, Jobs, came up with iphone. People laughed at him. 40 to 50 percent of the Apple revenues used to come from the iphone and the ipad.
Steve Jobs took a change because that was where his passion was, where his heart was and he thought that is what the customers needed and he was willing to be a customer for his own product.
From that perspective you do not have to worry about success, do what needs to get done and look at the larger purpose.
Whatever your winning recipe, it has got you to this point, but it will not get you any further if your feet are nailed to the floor. Context has changed, the market is rapidly changing, all of this is getting smaller and interconnected, so the recipe you had before will not work.
You must not just look at what your core competence is, but what is your core incompetence?
When we start as entrepreneurs, we have to persist through the various stages. There is the funding stage, stage after the funding stage if it is the product stage. It is all about persistence to stay in the market until you become successful.
If it is not going where you want to go, if it is not in alignment with your larger purpose, if you believe the market has moved on, should your space still hang around?
The key here is when do you cut the cards, when do you hold on, when do you let go?
That wisdom will only come if you have a larger purpose. Why am I doing this startup, what is the underlying mission that I have? What is the underlying problem I am encountering?
Nine months after releasing the Pinterest, it was not growing at all. It went so badly, the co-owner got a job somewhere else. Because he believed in it, and the timing was right and got appropriate attention, it is the number one social network site, and the company is worth more than $1.5 billion at this moment.
Created with your customers, with your people. You need to take reflection on different stages of your startup, different stages of your organisation. How things need to get done and how do we need to move forward.
It is not risk taking that differentiates you, but risk mitigation that diffirentiates you. Risk taking is part of the definition of an entrepreneur, but at the same time you have to use the people in the company to give you more input, don’t blame each other, and are willing to go on the path the same way.
Everybody is actually bringing their collective intelligence to solve their problems and the chances of your company becoming successful are much higher.
Execution is not the only thing and is not everything, because, You need the big picture. Example Palm of Kodak who was the first digital camera, but they have come and gone. Why didn’t they grow to a giant. They certainly did execute, but they did not have the bigger picture.
Context Sensitivity is to know what is going on around you as well as instinct. Blogbuster had all the resources netflix has got, but went bankrupt. Netflix came up with a DVD as a separate entity, but they convince the customers that it works the right way.
The most important point of them all is Purpose, even if it is a noble purpose is much more important than the vision. Everybody keeps on talking about the vision, but vision needs to keep on changing as the context changes as the product changes. When you go to the venture capatilists as soon as you get the money, the vision changes.
Whole foods got together and supply all the recipes to the competition so that everybody could be on the same level as them. Whenever somebody buys from whole Foods they get coupons.
As an entrepreneur your time is short, you need to focus on what is most important to you, you have to see where is the passion and where is the commitment, instead of outsmart anybody else if you can be a wise leader, changes of success seems to significantly increase.
Entrepreneur Definition: Be an Extraordinary Entrepreneur.
Great entrepreneurs are extraordinary leaders. They invest primarily in people and not in ideas. By backing the people, they can get rapid growth and big returns they strive for.
The hard part is the leadership required to motivate all the players:
An extraordinary leader seems to handle opponents with ease. Once the opposition starts noticing the great leader, they will prevent him from growing, because he might take market share away from them.
Here are seven points on how to accelerate your leadership qualities to become a great entrepreneur.
Burning forces to get you on the go. Urgency and wish are the two main forces to get you going and any business aspect should change without a crisis.
Small successes start snowballing into bigger successes and eventually the business roles unstoppable down the hill. Not even drag or friction will hold the business back.
Big successful businesses have the winning recipes. These are the frameworks and you have to use new tools and strategies to complement the frameworks.
The extraordinary leader needs being coached by successful coaches. There is no shortage of coaching being done. They are advisors, team members and even customers. The leader needs the support of his teammates. He should build a trust relationship with his team.
As an extraordinary leader you will have some imperfections. Do not hide it behind a mask, but look for help where you need it. People are very willing to help.
See yourself as other team members see you. Do not expect being the perfect leader on the first day. You will develop qualities as time goes by. Have a lot of patience and improve all the time. Eventually the task to lead will become easier and more natural for you.
You are in the middle as an extraordinary Leader. The up-line will be the board of directors, the investors, lawyers, auditors and engineers. The down-line will be your internal teams running your business as well as your external partners and the customers.
Here are five more themes to help you being the ideal entrepreneur leader:
The focus on the market content is very important.
When you show your staff your requirements, have a lot of patience, and make sure they know exactly what you expect from them. Let them practice until it is perfect. You will reap the benefits and have more time available.
Work together with your team and your staff. Do not compete against them. You will have a great team to work with.
Make your team and staff independent. They have to think for themselves. Do not expect perfection in the first round, but with your guidance it will improve.
Emphasize for the positive and discourage any negative aspects that should arise. Encourage your team and staff instead of criticizing them.
Interesting reading: The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs by Amy Wilkinson.
If you want to start your online business the 2016 way, click here for a step by step way to get going.